D. MODES
- Empathize
- Find out what the customer whants/needs
- Define
- Figure out how to solve that problem
- Ideate
- Brainstorm, remember there are no bad ideas
- Prototype
- Prototyping is getting ideas and explorations out of your head and into the physical world
- Test
- refine prototypes and solutions
- big iterative process, not necesarily the last step
- Use feedback capture grid(+,?,!,change)
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